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After several decades of association with the advertising business, we are retiring. It has been a wonderful career; we have enjoyed the people more than this brief space would allow us to relate. This industry attracts smart, creative folks who can be quirky but aren't usually dull. It's been a pleasure to work with some of the best photographers, directors, illustrators, art directors, designers, art buyers, and yes, account people in the business. We have watched small agencies become major national players. We have seen big agencies swallowed by international conglomerates. We have witnessed the effect of the Copyright Law on usage. We have seen the introduction of the personal computer and the demise of type and stat houses (we bought our first Mac in 1985 and had a "Eureka" moment when we mastered Mail Merge in Microsoft Works...no more hand addressing 1500 promotional cards!). We were there for the birth of stock photography. We have seen image capture, both still and moving, transition from film to digital. We have worked on campaigns both large and small for agencies with six to several thousand employees and we have pulled some rabbits out of hats along the way. We'll miss that feeling of hitting the mark and the camaraderie of a film or photo production. We have seen the business go through some trying times, too, including the oil embargo of the early 70's iand the aftermath of 9-11 when so many of our friends in the agency business lost their jobs. Around 2000 Andrea noted a change in the time agency folks had to visit. She was very close to a lot of our clients and really missed having the time to sit and chat with them. I suspect this was the effect of the "conglomerization" of our business. Maybe it was the accountants taking over. Or the ubiquitousness of email that made interpersonal exchange less necessary. But at that point she opted to leave the business and start a real estate career. I have part-timed as her marketing director and will now be her full-time partner in the business. (You can visit us at Rose Capital Realty.) It's a hoot to be able to apply some of the things we've learned in the ad game to our own little boutique. And to tell the truth, I'm getting a kick out of showing farms and ranches to all the folks leaving big cities for a slower-paced life in the country. The Lynches have ranched, farmed, hunted and fished East Texas for several generations and it's nice to be able to share my love of this country with new Texans. If you ever get out Tyler way, give us a call. We'll make you a cup of coffee and I'll show you my gallery...I'm shooting scenics of East Texas (you can see some of that work here) knowing that in a few years much of this will be greatly changed as Baby Boomers carve out their spot in the woods. Because change is the constant in life, really, and certainly in the ad business. Learn to enjoy it. Below are web addresses for our remaining Repertoire and they'll have contact information there for you: |